As more businesses turn to social media marketing tactics like Facebook ads and Twitter campaigns, many neglect their email lists – leading to decreased sales and lower conversion rates.
Email marketing provides a larger pool of potential customers because email is delivered directly into inboxes.
Social media platforms will only show your posts to a small amount of your followers unless you pay for the post to be seen widely.
Your first step is to choose an email provider. Some options include: MailChimp, ConvertKit, MailerLite, FloDesk, ActiveCampaign, Aweber, and ConstantContact.
Once you have found the right company, you will need to start growing your list.
Here are a few things you can do to start growing your email list:
- Offer a lead magnet in exchange for people’s email addresses. This could be a short ebook, a guide, a template, a coupon code, or some other freebie.
- Add an email sign-up form to your website or blog.
- Promote your lead magnet on social media platforms like Facebook and Twitter.
Once you start growing your list, be sure to send out regular emails. Email is the most personal and direct form of communication with your customers. It’s also one of the best ways to generate sales.
More Resources
- You can include items here that the reader may find helpful
- This could include books and products found on Amazon
- As well as blog posts and YouTube videos
- Don’t forget to include Amazon affiliate links when linking to something on Amazon